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Fewer Options, Better Decisions
Most product teams say they want fewer constraints. What they usually mean is fewer limits on ideas. Fewer gates. Fewer people telling them no. More room to explore. More freedom to imagine. It’s an understandable instinct. We see it all the time in our work at CoinJar Insights. But after decades of listening to customers, and after working closely with what we call Catalytic Customers, I’ve come to a different view. The right constraints don’t suffocate good ideas. They’re w

Paul Peterson
Dec 31, 20253 min read


When Planning Season Becomes Performance Season
Planning season comes around like clockwork. Budgets, OKRs, capacity models, prioritization frameworks—the rituals of focus and alignment. On paper, it’s a time for clarity. In reality, it often feels like an annual stage play: certainty (captured neatly in PowerPoint) built on incomplete understanding. Every PM knows the pattern. The more polished the plan, too often the shakier the foundations beneath it. The Fiction of Certainty Most of what gets discussed in planning seas

Paul Peterson
Nov 3, 20254 min read


Catalytics Plus Analytics: When Numbers Run Out of Answers
Data analytics has become the default language of product decision-making. Every product manager we know spends at least part of their...

Paul Peterson
Aug 18, 20252 min read


Catalytic Customers and the Real Opportunity Space
Most teams treat the “opportunity space” like it’s a chart you can fill in with the right research. Field the surveys, conduct the...

Paul Peterson
Aug 9, 20252 min read


"The Customer is Always Right" is Wrong
For more than a century, businesses have been told to treat “the customer as always right.” Coined by retailers like Harry Gordon...

Paul Peterson
Jul 28, 20253 min read


The Real Bottleneck Isn’t Ideas—It’s Everything After
Ideas aren’t the problem. Most product teams have more than they can manage. Whiteboards overflow, frameworks stack neatly, and someone...

Paul Peterson
Jul 21, 20252 min read


Profit, Clarity and Catalytic Customers
At its core, a business has one job: to generate profit. That profit can come from growing revenue, lowering costs, or—ideally—both....

Paul Peterson
Jul 6, 20252 min read


You Don’t Need More Interviews. You Need Better Ones.
A lot of product teams are doing the right things, at least on paper. They’re shipping regularly, talking to users repeatedly, running...

Paul Peterson
Jul 4, 20252 min read


Sometimes Product Needs Insight Before It Needs Research
Most product teams aren’t starved for data. They’ve got usage dashboards, survey tools, helpdesk logs, and analytics stacks. And in many...

Paul Peterson
May 21, 20253 min read


The High Price of Getting It Almost Right
When we talk about product failure in tech, we tend to picture the big blowups. The high-profile launches that crater on impact. The...

Paul Peterson
May 18, 20253 min read


Future-Proofing is Great. Until the Future Doesn't Cooperate.
Spend enough time in strategy sessions and it comes up sooner or later: We need to future-proof this. It’s well-intentioned. Smart, even....

Paul Peterson
May 9, 20252 min read


“Wait. What?” The Spark Behind Real Innovation
We like to think of innovation as a process: structured, sequenced, neatly mapped. But more often, it begins with a glitch in the matrix....

Paul Peterson
Apr 30, 20252 min read


The Myth of the Perfect Product, or Why Progress Beats Perfection
At some point, every product manager has felt it: The impossible weight of building the "perfect product." Perfect in functionality....

Paul Peterson
Apr 27, 20252 min read


What if Fear Is the Real Reason You’re Stuck?
What if the real reason your innovation efforts stall has nothing to do with strategy? Nothing to do with budget. Nothing to do with...

Paul Peterson
Apr 24, 20252 min read


The Rebel Mindset as a Strategic Asset
Most teams say they want bold thinking. Most organizations don’t reward it. Not when the roadmap is already full. Not when the metrics...

Paul Peterson
Apr 19, 20252 min read


“Product Owner?” That’s Cute.
Somewhere along the winding road of Agile transformation and Silicon Valley job title inflation, we decided to start calling people...

Paul Peterson
Apr 18, 20253 min read


You’re Holding It All Together. We Haven’t Forgotten That.
There’s a particular kind of tired we see on the faces of so many product managers. It’s not just from late nights or back-to-back...

Paul Peterson
Apr 18, 20252 min read


How to Develop More Effective User Stories
In Agile product development, User Stories are a cornerstone for delivering features that delight users and drive business growth. But...

Paul Peterson
Mar 28, 20253 min read


How Insights Teams Can Become the Innovation Engine Product Teams Need
Innovation is often seen as the domain of product teams whose charter is to develop, refine, and launch offerings that drive competitive...

Paul Peterson
Mar 19, 20253 min read


It's Not What You Do, It's How You Fit
In tech product management, the emphasis is often on building something new , something better , something that outperforms competitors...

Paul Peterson
Feb 17, 20253 min read
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