You Don’t Need More Interviews. You Need Better Ones.

A lot of product teams are doing the right things, at least on paper. They’re shipping regularly, talking to users repeatedly, running discovery, monitoring usage.

And still, something feels off.

Even with all of the this so-called listening, no one's moving with confidence. There’s momentum, sure, but not clarity. The team's making decisions, but without conviction. They’re following on a roadmap no one’s quite sure about anymore.

It’s not for lack of process. Or effort. Or intention, even.

Almost always, it’s because they’re just not hearing from the right people.

Most feedback is too specific, too general or too late. The biggest customers and the squeakiest wheels get the most attention. Interviews among average customers confirm what the team already suspected. Discovery becomes a checklist item, validating decisions that have already been made. Input gets logged but doesn’t change anything.

The customers who really understand the problem space, and who could actually sharpen the work, aren’t part of the conversation.

You can feel it when that happens. Discovery becomes routine. Iteration gets safer. The team stays busy but gets less curious.

This is where Catalytic Customers matter.

Catalytic Customers aren’t early adopters. They’re not influencers. They’re people who’ve been in the category long enough to know what’s broken. They care enough to push back. They’re forward-looking enough to show you what still needs solving. They’ve got ideas, not just opinions, and they’re not afraid to tell you where things are broken.

With Catalytic Customers you get sharper inputs, earlier signals, less wheel-spinning, and fewer wasted cycles.

You don’t need more interviews. You just need better ones. You need the right people in the room, early enough to shape the work.

That’s what we do at CoinJar.

If your team’s tired of second-guessing what users need—or hearing the same feedback in every interview—let’s talk.