We like to think of innovation as a process: structured, sequenced, neatly mapped. But more often, it begins with a glitch in the matrix....

Spend enough time in strategy sessions and it comes up sooner or later: We need to future-proof this. It’s well-intentioned. Smart, even....

At some point, every product manager has felt it: The impossible weight of building the "perfect product." Perfect in functionality....

What if the real reason your innovation efforts stall has nothing to do with strategy? Nothing to do with budget. Nothing to do with...

It’s been just over six months since I finished walking the Camino de Santiago—a solo pilgrimage across Portugal and Spain that, frankly,...

Somewhere along the winding road of Agile transformation and Silicon Valley job title inflation, we decided to start calling people...

There’s a particular kind of tired we see on the faces of so many product managers. It’s not just from late nights or back-to-back...

We work with product teams every day who want to build what’s next. They want to stand out, be different. They want to grow. But too...

The announcement of new tariffs has sent ripples through global supply chains and boardroom discussions alike. For many businesses,...

A few years ago, we sat across the table from a product executive at a fast-scaling SaaS company. Their roadmap was...

In Agile product development, User Stories are a cornerstone for delivering features that delight users and drive business growth. But...

When a product team talks about “the mainstream,” it’s usually in vague terms: a future state where growth is steady, retention is high,...

In fast-moving product organizations, timely decision-making is often the difference between momentum and missed opportunity. Too...

As artificial intelligence becomes increasingly embedded in product development—powering everything from personalization engines to...

Innovation is often seen as the domain of product teams whose charter is to develop, refine, and launch offerings that drive competitive...

Many product managers and their research colleagues have a love-hate relationship with concept testing. When done well, it can flag weak...

Market research is in crisis. Response rates are plummeting. Fraud is rampant. AI-generated survey responses are muddying data. Consumers...

Whether it’s a new product, a reinvigorated marketing plan or a concept for more efficient operations, innovation is the cornerstone of...

For seasoned insights professionals, segmentation and persona development are foundational tools—part of the baseline repertoire we draw...

We get it. As insights professionals ourselves, we understand the challenges you face every day. You’re not just battling data overload,...