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Don't Have "Innovation" in Your Title? Doesn't Matter.
In my humble opinion, we’ve let the word innovation get too far away from its meaning. It’s been hijacked by pitch decks and product...

Paul Peterson
Jun 8, 20252 min read


How to Tune In When Everyone's Tuning Out
We’ve reached a strange inflection point in marketing and innovation. On one hand, we’ve never seen more content, more campaigns, more...

Paul Peterson
May 30, 20253 min read


Sometimes Product Needs Insight Before It Needs Research
Most product teams aren’t starved for data. They’ve got usage dashboards, survey tools, helpdesk logs, and analytics stacks. And in many...

Paul Peterson
May 21, 20253 min read


The High Price of Getting It Almost Right
When we talk about product failure in tech, we tend to picture the big blowups. The high-profile launches that crater on impact. The...

Paul Peterson
May 18, 20253 min read


Design Isn’t Optional
A few weeks ago, I posted something on LinkedIn that went viral. It wasn’t a hot take. It wasn’t tied to a product launch or a trend....

Paul Peterson
May 16, 20253 min read


Future-Proofing is Great. Until the Future Doesn't Cooperate.
Spend enough time in strategy sessions and it comes up sooner or later: We need to future-proof this. It’s well-intentioned. Smart, even....

Paul Peterson
May 9, 20252 min read


“Wait. What?” The Spark Behind Real Innovation
We like to think of innovation as a process: structured, sequenced, neatly mapped. But more often, it begins with a glitch in the matrix....

Paul Peterson
Apr 30, 20252 min read


The Myth of the Perfect Product, or Why Progress Beats Perfection
At some point, every product manager has felt it: The impossible weight of building the "perfect product." Perfect in functionality....

Paul Peterson
Apr 27, 20252 min read


What if Fear Is the Real Reason You’re Stuck?
What if the real reason your innovation efforts stall has nothing to do with strategy? Nothing to do with budget. Nothing to do with...

Paul Peterson
Apr 24, 20252 min read


The Rebel Mindset as a Strategic Asset
Most teams say they want bold thinking. Most organizations don’t reward it. Not when the roadmap is already full. Not when the metrics...

Paul Peterson
Apr 19, 20252 min read


“Product Owner?” That’s Cute.
Somewhere along the winding road of Agile transformation and Silicon Valley job title inflation, we decided to start calling people...

Paul Peterson
Apr 18, 20253 min read


You’re Holding It All Together. We Haven’t Forgotten That.
There’s a particular kind of tired we see on the faces of so many product managers. It’s not just from late nights or back-to-back...

Paul Peterson
Apr 18, 20252 min read


Be Bold or Be Boring
We work with product teams every day who want to build what’s next. They want to stand out, be different. They want to grow. But too...

Paul Peterson
Apr 8, 20253 min read


Tariffs, Turbulence, and the Value of Customer Proximity
The announcement of new tariffs has sent ripples through global supply chains and boardroom discussions alike. For many businesses,...

Paul Peterson
Apr 5, 20252 min read


Creating a Culture of Innovation—with Catalytic Customers at the Core
A few years ago, we sat across the table from a product executive at a fast-scaling SaaS company. Their roadmap was...

Paul Peterson
Apr 2, 20254 min read


How to Develop More Effective User Stories
In Agile product development, User Stories are a cornerstone for delivering features that delight users and drive business growth. But...

Paul Peterson
Mar 28, 20253 min read


Leveraging Catalytic Customers to Reach the Mainstream
When a product team talks about “the mainstream,” it’s usually in vague terms: a future state where growth is steady, retention is high,...

Paul Peterson
Mar 26, 20254 min read


The Research Bottleneck Is Slowing Your Best Ideas
In fast-moving product organizations, timely decision-making is often the difference between momentum and missed opportunity. Too...

Paul Peterson
Mar 24, 20253 min read


Designing for Real People in a Synthetic Age
As artificial intelligence becomes increasingly embedded in product development—powering everything from personalization engines to...

Paul Peterson
Mar 23, 20253 min read


The Best Experience Insights Don’t Come from Surveys
Innovating experiences starts with understanding how people actually use what you’ve built. Experience innovation gets discussed a lot....

Paul Peterson
Mar 20, 20253 min read
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