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Future-Proofing is Great. Until the Future Doesn't Cooperate.
Spend enough time in strategy sessions and it comes up sooner or later: We need to future-proof this. It’s well-intentioned. Smart, even....

Paul Peterson
7 days ago2 min read
14 views
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It's Not What You Do, It's How You Fit
In tech product management, the emphasis is often on building something new , something better , something that outperforms competitors...

Paul Peterson
Feb 173 min read
24 views
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Your Smartest Critics Might Just Be Your Strongest Allies
In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

Paul Peterson
Jan 203 min read
20 views
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Innovation Starts with Listening—So Why Aren’t You?
We've been doing this for a long time and, by this point, we've encountered every excuse in the book. If you’re a Product Manager, you’ve...

Paul Peterson
Jan 164 min read
29 views
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Keep, Kill, or Pivot: A Strategic Guide to Critical Product Decisions
Deciding whether to keep, kill, or pivot a product feature or idea is one of the most complex and vexing challenges for product teams....

Paul Peterson
Jan 143 min read
11 views
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Beyond the Buzzword: Storytelling in Product Planning
Storytelling in product planning and marketing has become one of the most overused concepts in recent years. Walk into any strategy...

Paul Peterson
Jan 44 min read
11 views
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The Echo Chamber Problem, or You are Not Your Target
As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...

Paul Peterson
Jan 34 min read
18 views
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Feature Bloat Is Not Innovation (and How to Avoid It)
Have you ever noticed how a product with too many features often feels less effective rather than more innovative? For many teams, the...

Paul Peterson
Jan 34 min read
17 views
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Lock In Strategic Advantage (Before Budgets Are Set)
The start of the planning season is a pivotal moment for businesses. As teams align around goals and strategies for the upcoming year,...

Paul Peterson
Dec 30, 20243 min read
25 views
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What If the Solutions to Your Biggest Product Challenges Were Already Within Reach?
As product leaders, your role is filled with complexity and opportunity. Every day, you face the pressure of making the right...

Paul Peterson
Dec 12, 20242 min read
35 views
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Keep Your Product Roadmap on Track Using Catalytic Customers
In product management, few things are as frustrating—or damaging—as being blindsided. Whether it's a sudden competitive move, an...

Paul Peterson
Dec 2, 20243 min read
18 views
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How Catalytic Customers Help Product Managers Avoid the HiPPO Trap
In product development, it’s a familiar scenario: a critical decision looms about the product roadmap, and in the absence of clear...

Paul Peterson
Nov 30, 20243 min read
11 views
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What Product-Led Growth Companies Can Learn from Catalytic Customers
In the fast-paced world of product-led growth (PLG), where the product is the primary driver of acquisition, retention, and expansion,...

Paul Peterson
Nov 26, 20242 min read
15 views
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