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Discovery Debt: When Learning Falls Behind Building
Every product team I know carries some form of debt. Most think in terms of technical debt—the shortcuts taken in code that later slow development. But there’s another kind of liability that quietly shapes almost every roadmap, meeting, and feature decision: discovery debt . It’s what accumulates when a team moves faster than it learns. When assumptions outpace evidence. When a backlog fills with guesses disguised as insight. And unlike technical debt, which can be seen and m

Paul Peterson
Oct 193 min read
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Infinite Ideas, Finite Chips: Winning the Innovation Game
We’ve crossed into an era where generating ideas isn’t the hard part. AI can surface dozens of plausible concepts in seconds. Your team...

Paul Peterson
Jul 302 min read
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You Don’t Need More Interviews. You Need Better Ones.
A lot of product teams are doing the right things, at least on paper. They’re shipping regularly, talking to users repeatedly, running...

Paul Peterson
Jul 42 min read
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Future-Proofing is Great. Until the Future Doesn't Cooperate.
Spend enough time in strategy sessions and it comes up sooner or later: We need to future-proof this. It’s well-intentioned. Smart, even....

Paul Peterson
May 92 min read
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It's Not What You Do, It's How You Fit
In tech product management, the emphasis is often on building something new , something better , something that outperforms competitors...

Paul Peterson
Feb 173 min read
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Your Smartest Critics Might Just Be Your Strongest Allies
In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

Paul Peterson
Jan 203 min read
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Innovation Starts with Listening—So Why Aren’t You?
We've been doing this for a long time and, by this point, we've encountered every excuse in the book. If you’re a Product Manager, you’ve...

Paul Peterson
Jan 164 min read
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Keep, Kill, or Pivot: A Strategic Guide to Critical Product Decisions
Deciding whether to keep, kill, or pivot a product feature or idea is one of the most complex and vexing challenges for product teams....

Paul Peterson
Jan 143 min read
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Beyond the Buzzword: Storytelling in Product Planning
Storytelling in product planning and marketing has become one of the most overused concepts in recent years. Walk into any strategy...

Paul Peterson
Jan 44 min read
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The Echo Chamber Problem, or You are Not Your Target
As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...

Paul Peterson
Jan 34 min read
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Feature Bloat Is Not Innovation (and How to Avoid It)
Have you ever noticed how a product with too many features often feels less effective rather than more innovative? For many teams, the...

Paul Peterson
Jan 34 min read
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Lock In Strategic Advantage (Before Budgets Are Set)
The start of the planning season is a pivotal moment for businesses. As teams align around goals and strategies for the upcoming year,...

Paul Peterson
Dec 30, 20243 min read
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Cracking the Code: Understanding Mental Models to Drive Product Planning
Every product manager has to juggle priorities—user needs, business goals, technical constraints. But beneath all of that is one deeper...

Paul Peterson
Dec 16, 20243 min read
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What If the Solutions to Your Biggest Product Challenges Were Already Within Reach?
As product leaders, your role is filled with complexity and opportunity. Every day, you face the pressure of making the right...

Paul Peterson
Dec 12, 20242 min read
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Keep Your Product Roadmap on Track Using Catalytic Customers
In product management, few things are as frustrating—or damaging—as being blindsided. Whether it's a sudden competitive move, an...

Paul Peterson
Dec 2, 20243 min read
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How Catalytic Customers Help Product Managers Avoid the HiPPO Trap
In product development, it’s a familiar scenario: a critical decision looms about the product roadmap, and in the absence of clear...

Paul Peterson
Nov 30, 20243 min read
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What Product-Led Growth Companies Can Learn from Catalytic Customers
In the fast-paced world of product-led growth (PLG), where the product is the primary driver of acquisition, retention, and expansion,...

Paul Peterson
Nov 26, 20242 min read
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