In fast-moving product organizations, timely decision-making is often the difference between momentum and missed opportunity. Too...

Market research is in crisis. Response rates are plummeting. Fraud is rampant. AI-generated survey responses are muddying data. Consumers...

Designing Product Research To Expose Product Flaws In product development, testing is often approached as a process to validate success....

At CoinJar Insights & Strategy, we’ve seen firsthand how meaningful it can be to engage your most invested customers. One of the best...

As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...

Achieving product-market fit is often hailed as the Holy Grail of innovation. It’s the moment where your product’s value proposition...

Customer feedback is the lifeblood of meaningful innovation. It guides effective product planning, informs resonant marketing strategies,...

The practice of customer insights is overdue for a seismic shift. Traditional methods of understanding customers are no longer sufficient...