AI is changing how product teams work, no question. It listens, summarizes, predicts, and drafts. It’s efficient and, at times, eerily competent. But it also creates a kind of distance. The more time we spend reading summaries, the less time we spend listening. That’s how empathy gets dulled. And once it dulls, everything else does too: judgment, curiosity, imagination. Empathy isn’t about being nice. It’s about paying attention. About catching what people mean when they don’

Every product team I know carries some form of debt. Most think in terms of technical debt—the shortcuts taken in code that later slow development. But there’s another kind of liability that quietly shapes almost every roadmap, meeting, and feature decision: discovery debt . It’s what accumulates when a team moves faster than it learns. When assumptions outpace evidence. When a backlog fills with guesses disguised as insight. And unlike technical debt, which can be seen and m

Consensus is seductive. It feels democratic, responsible, safe. Teams gather feedback, tally the votes, and tell themselves they’re...

Data analytics has become the default language of product decision-making. Every product manager we know spends at least part of their...

Most teams treat the “opportunity space” like it’s a chart you can fill in with the right research. Field the surveys, conduct the...

For more than a century, businesses have been told to treat “the customer as always right.” Coined by retailers like Harry Gordon...

Product managers rarely suffer from a lack of customer contact. Calls, site visits, advisory councils—most teams have some version of...

I've come to the uncomfortable realization that nobody—I mean nobody —really knows how to navigate the current economic craziness with...

Seems like the signal-to-noise metaphor shows up everywhere anymore. It used to clarify things, helping us focus on what matters. Now it...

Most product teams aren’t starved for data. They’ve got usage dashboards, survey tools, helpdesk logs, and analytics stacks. And in many...

Most teams say they want bold thinking. Most organizations don’t reward it. Not when the roadmap is already full. Not when the metrics...

We work with product teams every day who want to build what’s next. They want to stand out, be different. They want to grow. But too...

“Measure what matters.”   It’s one of those phrases that’s become so widely accepted in business that it no longer gets questioned. A...

When a product team talks about “the mainstream,” it’s usually in vague terms: a future state where growth is steady, retention is high,...

As artificial intelligence becomes increasingly embedded in product development—powering everything from personalization engines to...

Innovation is often seen as the domain of product teams whose charter is to develop, refine, and launch offerings that drive competitive...

We get it. As insights professionals ourselves, we understand the challenges you face every day. You’re not just battling data overload,...

Why You’re Losing Customers to Your Own Business Model The promise of subscriptions once felt like a revolution—a steady revenue stream...

The FinTech industry thrives on disruption. Every year, new players challenge incumbents, regulations shift, and consumer expectations...

Given the sheer volume of data generated by shoppers online, it can be tempting for retail and e-commerce marketers and product teams to...