Why B2B Innovation Needs to Take Customer Emotions Seriously   For years, B2B marketing and product development have been guided by a...

Designing Product Research To Expose Product Flaws In product development, testing is often approached as a process to validate success....

For years, the mantra of "customer-centricity" has dominated boardrooms, product meetings, and marketing strategies. The idea is simple:...

We obviously believe that the Catalytic Customer framework is a powerful tool for driving innovation and improving products, enabling...

Innovation moves fast. Adoption is slower. This fundamental mismatch is why so many groundbreaking ideas, technologies, and products...

In a world of subscription fatigue, fierce competition, and evolving customer expectations, lapsing customers are the silent killers of...

We've been doing this for a long time and, by this point, we've encountered every excuse in the book. If you’re a Product Manager, you’ve...

In our time working with innovation and product management teams, we have witnessed a common and frequent tug-of-war between leveraging...

Without question, we operate in a data-driven world, where brands have access to unprecedented amounts of information about their...

The wine industry is at a critical crossroads. For decades, it has relied on traditional marketing approaches, conventional distribution...

Co-creation. It’s a concept that’s been hyped to death before most companies have even figured out how to do it properly. It gets talked...

In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...

When was the last time your Minimum Viable Product (MVP) truly delivered groundbreaking insights or propelled your team toward meaningful...

The Catalytic Customer Paradox As the founder of CoinJar Insights & Strategy, I’ve spent my career championing the power of research. The...

Against an increasingly competitive landscape and amidst rapidly accelerating technological change, product managers are under more...

A Goldmine for Marketing Strategy, Not Just Product Management   When we think about Catalytic Customers, it's easy to pigeonhole them as...

Every product manager has to juggle priorities—user needs, business goals, technical constraints. But beneath all of that is one deeper...

The practice of customer insights is overdue for a seismic shift. Traditional methods of understanding customers are no longer sufficient...