Given the sheer volume of data generated by shoppers online, it can be tempting for retail and e-commerce marketers and product teams to...

Why B2B Innovation Needs to Take Customer Emotions Seriously   For years, B2B marketing and product development have been guided by a...

Designing Product Research To Expose Product Flaws In product development, testing is often approached as a process to validate success....

Innovation is often misconceived as the singular act of creating and launching new products. In reality, it is a complex, multifaceted...

For years, the mantra of "customer-centricity" has dominated boardrooms, product meetings, and marketing strategies. The idea is simple:...

We cannot in good conscience stay on the sidelines as Diversity, Equity, and Inclusion (DEI) initiatives come under intense fire. Across...

We obviously believe that the Catalytic Customer framework is a powerful tool for driving innovation and improving products, enabling...

As most product managers know all too well, the pressure to "play it safe" is pervasive. After all, stakeholders demand measurable...

Innovation moves fast. Adoption is slower. This fundamental mismatch is why so many groundbreaking ideas, technologies, and products...

In times of political and economic uncertainty such as we are experiencing right now, businesses face an environment of heightened, even...

In a world of subscription fatigue, fierce competition, and evolving customer expectations, lapsing customers are the silent killers of...

In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

In earlier posts, we’ve defined the concept of Catalytic Customers – those highly involved, experienced customers in a category who are...

The ability to identify and engage Catalytic Customers can profoundly shape an organization’s approach to innovation and market...

Technical debt (or "tech debt") is regularly discussed in engineering circles, but product teams and business leaders are increasingly...

Imagine a world where every successful business (and the product management teams they employ) has fully embraced the power of Catalytic...

We've been doing this for a long time and, by this point, we've encountered every excuse in the book. If you’re a Product Manager, you’ve...

In our time working with innovation and product management teams, we have witnessed a common and frequent tug-of-war between leveraging...

The SaaS industry is at a pivotal inflection point. With artificial intelligence (AI) transforming every facet of software development,...

By now, I hope we’ve reached a shared appreciation of the potential for engaging Catalytic Customers to drive meaningful innovation and...