Innovation is often seen as the domain of product teams whose charter is to develop, refine, and launch offerings that drive competitive...

Many product managers and their research colleagues have a love-hate relationship with concept testing. When done well, it can flag weak...

Market research is in crisis. Response rates are plummeting. Fraud is rampant. AI-generated survey responses are muddying data. Consumers...

Whether it’s a new product, a reinvigorated marketing plan or a concept for more efficient operations, innovation is the cornerstone of...

For seasoned insights professionals, segmentation and persona development are foundational tools—part of the baseline repertoire we draw...

We get it. As insights professionals ourselves, we understand the challenges you face every day. You’re not just battling data overload,...

Why You’re Losing Customers to Your Own Business Model The promise of subscriptions once felt like a revolution—a steady revenue stream...

The FinTech industry thrives on disruption. Every year, new players challenge incumbents, regulations shift, and consumer expectations...

In tech product management, the emphasis is often on building something new , something better , something that outperforms competitors...

For decades, advertising has been the financial backbone of the media industry, funding investigative journalism, cultural criticism, and...

Given the sheer volume of data generated by shoppers online, it can be tempting for retail and e-commerce marketers and product teams to...

Why B2B Innovation Needs to Take Customer Emotions Seriously   For years, B2B marketing and product development have been guided by a...

Designing Product Research To Expose Product Flaws In product development, testing is often approached as a process to validate success....

Innovation is often misconceived as the singular act of creating and launching new products. In reality, it is a complex, multifaceted...

For years, the mantra of "customer-centricity" has dominated boardrooms, product meetings, and marketing strategies. The idea is simple:...

We cannot in good conscience stay on the sidelines as Diversity, Equity, and Inclusion (DEI) initiatives come under intense fire. Across...

We obviously believe that the Catalytic Customer framework is a powerful tool for driving innovation and improving products, enabling...

As most product managers know all too well, the pressure to "play it safe" is pervasive. After all, stakeholders demand measurable...

Innovation moves fast. Adoption is slower. This fundamental mismatch is why so many groundbreaking ideas, technologies, and products...

In times of political and economic uncertainty such as we are experiencing right now, businesses face an environment of heightened, even...