Against an increasingly competitive landscape and amidst rapidly accelerating technological change, product managers are under more...

Leveraging Catalytic Customer Insights Across the Enterprise The most profitable businesses we've worked with over the years recognize...

In the high-stakes world of innovation, not every idea is destined for greatness. Some products fall flat for reasons so obvious in...

When product teams embark on jobs-to-be-done (JTBD) investigations, they aim to uncover the underlying motivations driving customer...

And How Product Leaders Can Prioritize Features that Drive Adoption   We live in an age of relentless innovation. As product manager know...

Every product manager has to juggle priorities—user needs, business goals, technical constraints. But beneath all of that is one deeper...

As product leaders, your role is filled with complexity and opportunity. Every day, you face the pressure of making the right...

As artificial intelligence continues to revolutionize how businesses glean insights, it’s tempting to rely on algorithms to tell us...

In product management, few things are as frustrating—or damaging—as being blindsided. Whether it's a sudden competitive move, an...

In the race to stay ahead in today’s hyper-competitive markets, businesses are constantly looking for ways to uncover new opportunities,...

We’ve long championed the power of Catalytic Customers—highly engaged, knowledgeable, and influential individuals within a category....

Customer feedback is the lifeblood of meaningful innovation. It guides effective product planning, informs resonant marketing strategies,...

The practice of customer insights is overdue for a seismic shift. Traditional methods of understanding customers are no longer sufficient...

Relying on internal data and artificial intelligence to understand customer behavior is great for creating a picture of what’s already...