Designing Product Research To Expose Product Flaws In product development, testing is often approached as a process to validate success....

Innovation is often misconceived as the singular act of creating and launching new products. In reality, it is a complex, multifaceted...

For years, the mantra of "customer-centricity" has dominated boardrooms, product meetings, and marketing strategies. The idea is simple:...

We cannot in good conscience stay on the sidelines as Diversity, Equity, and Inclusion (DEI) initiatives come under intense fire. Across...

As most product managers know all too well, the pressure to "play it safe" is pervasive. After all, stakeholders demand measurable...

Innovation moves fast. Adoption is slower. This fundamental mismatch is why so many groundbreaking ideas, technologies, and products...

In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

In earlier posts, we’ve defined the concept of Catalytic Customers – those highly involved, experienced customers in a category who are...

The ability to identify and engage Catalytic Customers can profoundly shape an organization’s approach to innovation and market...

Technical debt (or "tech debt") is regularly discussed in engineering circles, but product teams and business leaders are increasingly...

Imagine a world where every successful business (and the product management teams they employ) has fully embraced the power of Catalytic...

We've been doing this for a long time and, by this point, we've encountered every excuse in the book. If you’re a Product Manager, you’ve...

In our time working with innovation and product management teams, we have witnessed a common and frequent tug-of-war between leveraging...

The SaaS industry is at a pivotal inflection point. With artificial intelligence (AI) transforming every facet of software development,...

For product managers driving innovation, staying ahead of the curve means (at least in part) embracing cutting-edge tools and the latest...

The wine industry is at a critical crossroads. For decades, it has relied on traditional marketing approaches, conventional distribution...

At CoinJar Insights & Strategy, we’ve seen firsthand how meaningful it can be to engage your most invested customers. One of the best...

In the dynamic world of product management, where speed and innovation often take precedence, it’s all too easy to fall prey to blind...

Why You Need to Start Paying Attention to Catalytic Customers If you’re a product manager, you’re probably used to living in the...

The question of whether to build internally  or partner externally  is one of the most pivotal decisions a product team will make. It’s...