As artificial intelligence becomes increasingly embedded in product development—powering everything from personalization engines to...

Innovating experiences starts with understanding how people actually use what you’ve built. Experience innovation gets discussed a lot....

Innovation is often seen as the domain of product teams whose charter is to develop, refine, and launch offerings that drive competitive...

Many product managers and their research colleagues have a love-hate relationship with concept testing. When done well, it can flag weak...

Market research is in crisis. Response rates are plummeting. Fraud is rampant. AI-generated survey responses are muddying data. Consumers...

Whether it’s a new product, a reinvigorated marketing plan or a concept for more efficient operations, innovation is the cornerstone of...

Why You’re Losing Customers to Your Own Business Model The promise of subscriptions once felt like a revolution—a steady revenue stream...

The FinTech industry thrives on disruption. Every year, new players challenge incumbents, regulations shift, and consumer expectations...

In tech product management, the emphasis is often on building something new , something better , something that outperforms competitors...

For decades, advertising has been the financial backbone of the media industry, funding investigative journalism, cultural criticism, and...

Why B2B Innovation Needs to Take Customer Emotions Seriously   For years, B2B marketing and product development have been guided by a...

Designing Product Research To Expose Product Flaws In product development, testing is often approached as a process to validate success....

Innovation is often misconceived as the singular act of creating and launching new products. In reality, it is a complex, multifaceted...

For years, the mantra of "customer-centricity" has dominated boardrooms, product meetings, and marketing strategies. The idea is simple:...

We cannot in good conscience stay on the sidelines as Diversity, Equity, and Inclusion (DEI) initiatives come under intense fire. Across...

As most product managers know all too well, the pressure to "play it safe" is pervasive. After all, stakeholders demand measurable...

Innovation moves fast. Adoption is slower. This fundamental mismatch is why so many groundbreaking ideas, technologies, and products...

In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

In earlier posts, we’ve defined the concept of Catalytic Customers – those highly involved, experienced customers in a category who are...

The ability to identify and engage Catalytic Customers can profoundly shape an organization’s approach to innovation and market...