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Future-Proofing is Great. Until the Future Doesn't Cooperate.
Spend enough time in strategy sessions and it comes up sooner or later: We need to future-proof this. It’s well-intentioned. Smart, even....

Paul Peterson
May 9, 20252 min read


A Future Powered by Catalytic Customers? Think About It.
Imagine a world where every successful business (and the product management teams they employ) has fully embraced the power of Catalytic...

Paul Peterson
Jan 17, 20253 min read


Will Catalytic Customers Continue to Matter in an AI-Dominant World?
We’ve been helping clients embrace and learn from Catalytic Customers for some time now and, in recent months, have embarked on a mission...

Paul Peterson
Jan 15, 20254 min read


Exploring the Potential for Digital Twins in Innovation
For product managers driving innovation, staying ahead of the curve means (at least in part) embracing cutting-edge tools and the latest...

Paul Peterson
Jan 14, 20253 min read
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