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Future-Proofing is Great. Until the Future Doesn't Cooperate.
Spend enough time in strategy sessions and it comes up sooner or later: We need to future-proof this. It’s well-intentioned. Smart, even....

Paul Peterson
Apr 282 min read
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A Future Powered by Catalytic Customers? Think About It.
Imagine a world where every successful business (and the product management teams they employ) has fully embraced the power of Catalytic...

Paul Peterson
Jan 173 min read
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Will Catalytic Customers Continue to Matter in an AI-Dominant World?
We’ve been helping clients embrace and learn from Catalytic Customers for some time now and, in recent months, have embarked on a mission...

Paul Peterson
Jan 154 min read
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Exploring the Potential for Digital Twins in Innovation
For product managers driving innovation, staying ahead of the curve means (at least in part) embracing cutting-edge tools and the latest...

Paul Peterson
Jan 143 min read
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