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Marketers Need Catalytic Customers, Too
A Goldmine for Marketing Strategy, Not Just Product Management When we think about Catalytic Customers, it's easy to pigeonhole them as...
Paul Peterson
Dec 18, 20244 min read
Cracking the Code: Understanding Mental Models to Drive Product Planning
Every product manager has to juggle priorities—user needs, business goals, technical constraints. But beneath all of that is one deeper...
Paul Peterson
Dec 16, 20243 min read
The Future of Customer Understanding: Moving Past the Old Playbook
The practice of customer insights is overdue for a seismic shift. Traditional methods of understanding customers are no longer sufficient...
Paul Peterson
Jun 30, 20243 min read
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