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Exploring the Potential for Digital Twins in Innovation
For product managers driving innovation, staying ahead of the curve means (at least in part) embracing cutting-edge tools and the latest...

Paul Peterson
Jan 14, 20253 min read


How Catalytic Customers Might Save the Wine Industry from Itself
The wine industry is at a critical crossroads. For decades, it has relied on traditional marketing approaches, conventional distribution...

Paul Peterson
Jan 14, 20254 min read


Illuminating Blind Spots
In the dynamic world of product management, where speed and innovation often take precedence, it’s all too easy to fall prey to blind...

Paul Peterson
Jan 13, 20254 min read


Telling It Like It Is
Why You Need to Start Paying Attention to Catalytic Customers If you’re a product manager, you’re probably used to living in the...

Paul Peterson
Jan 13, 20253 min read


The Build or Partner Dilemma. How Catalytic Customers Can Help
The question of whether to build internally or partner externally is one of the most pivotal decisions a product team will make. It’s...

Paul Peterson
Jan 12, 20254 min read


Approaching Co-Creation with Purpose
Co-creation. It’s a concept that’s been hyped to death before most companies have even figured out how to do it properly. It gets talked...

Paul Peterson
Jan 11, 20254 min read


How Catalytic Customers Propel Innovation
Businesses face an unprecedented challenge: staying ahead of customer rapidly-evolving consumer expectations while navigating complex and...

Paul Peterson
Jan 10, 20253 min read


Product Management is Dead. Long Live Product Management.
The obituaries for product management are piling up. With the rapid ascent of artificial intelligence, automation, and leaner...

Paul Peterson
Jan 8, 20254 min read


What is Ethical Innovation and How Can Catalytic Customers Help?
The pace of technological and societal change today demands more than just innovation for the sake of novelty. Businesses are no longer...

Paul Peterson
Jan 7, 20254 min read


There’s More to Research in the Digital Age than UX Research
In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

Paul Peterson
Jan 6, 20254 min read


Engage. Listen. Innovate. Building High-Impact Customer Advisory Boards
At CoinJar Insights & Strategy, we’ve seen firsthand how meaningful it can be to engage your most invested customers. One of the best...

Paul Peterson
Jan 5, 20253 min read


Beyond the Buzzword: Storytelling in Product Planning
Storytelling in product planning and marketing has become one of the most overused concepts in recent years. Walk into any strategy...

Paul Peterson
Jan 4, 20254 min read


The Echo Chamber Problem, or You are Not Your Target
As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...

Paul Peterson
Jan 3, 20254 min read


Feature Bloat Is Not Innovation (and How to Avoid It)
Have you ever noticed how a product with too many features often feels less effective rather than more innovative? For many teams, the...

Paul Peterson
Jan 3, 20254 min read


Empower Your Sales Team with Catalytic Customer Insights
Sales teams are always in the spotlight, tasked with not just hitting but exceeding ambitious targets. The pressure to convert prospects,...

Paul Peterson
Jan 2, 20254 min read


Your MVP Is Killing Innovation: Why Starting with Minimum Value is Maximum Risk
When was the last time your Minimum Viable Product (MVP) truly delivered groundbreaking insights or propelled your team toward meaningful...

Paul Peterson
Jan 2, 20253 min read


The Truth About De-Risking Innovation: What No One Tells You
Let’s be real: innovation is risky. It’s messy, uncertain, and more often than not, it’s expensive. For every celebrated success story,...

Paul Peterson
Jan 2, 20253 min read


Beyond the Basics of Product-Market Fit
Achieving product-market fit is often hailed as the Holy Grail of innovation. It’s the moment where your product’s value proposition...

Paul Peterson
Dec 31, 20243 min read


Lock In Strategic Advantage (Before Budgets Are Set)
The start of the planning season is a pivotal moment for businesses. As teams align around goals and strategies for the upcoming year,...

Paul Peterson
Dec 30, 20243 min read


Do Less, Get More
The Catalytic Customer Paradox As the founder of CoinJar Insights & Strategy, I’ve spent my career championing the power of research. The...

Paul Peterson
Dec 29, 20243 min read
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