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Why Startups Need Catalytic Customers
In the chaotic and unforgiving landscape of startups, founders face a relentless balancing act. The urgency to deliver on ambitious...

Paul Peterson
Jan 154 min read
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Will Catalytic Customers Continue to Matter in an AI-Dominant World?
We’ve been helping clients embrace and learn from Catalytic Customers for some time now and, in recent months, have embarked on a mission...

Paul Peterson
Jan 154 min read
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Why Brands Can’t Afford to Rely Solely on Their Own User Data
Without question, we operate in a data-driven world, where brands have access to unprecedented amounts of information about their...

Paul Peterson
Jan 143 min read
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Keep, Kill, or Pivot: A Strategic Guide to Critical Product Decisions
Deciding whether to keep, kill, or pivot a product feature or idea is one of the most complex and vexing challenges for product teams....

Paul Peterson
Jan 143 min read
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Exploring the Potential for Digital Twins in Innovation
For product managers driving innovation, staying ahead of the curve means (at least in part) embracing cutting-edge tools and the latest...

Paul Peterson
Jan 143 min read
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How Catalytic Customers Might Save the Wine Industry from Itself
The wine industry is at a critical crossroads. For decades, it has relied on traditional marketing approaches, conventional distribution...

Paul Peterson
Jan 144 min read
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Engage. Listen. Innovate. Building High-Impact Customer Advisory Boards
At CoinJar Insights & Strategy, we’ve seen firsthand how meaningful it can be to engage your most invested customers. One of the best...

Paul Peterson
Jan 133 min read
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Illuminating Blind Spots
In the dynamic world of product management, where speed and innovation often take precedence, it’s all too easy to fall prey to blind...

Paul Peterson
Jan 134 min read
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Telling It Like It Is
Why You Need to Start Paying Attention to Catalytic Customers If you’re a product manager, you’re probably used to living in the...

Paul Peterson
Jan 133 min read
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The Build or Partner Dilemma. How Catalytic Customers Can Help
The question of whether to build internally  or partner externally  is one of the most pivotal decisions a product team will make. It’s...

Paul Peterson
Jan 124 min read
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Approaching Co-Creation with Purpose
Co-creation. It’s a concept that’s been hyped to death before most companies have even figured out how to do it properly. It gets talked...

Paul Peterson
Jan 114 min read
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How Catalytic Customers Propel Innovation
Businesses face an unprecedented challenge: staying ahead of customer rapidly-evolving consumer expectations while navigating complex and...

Paul Peterson
Jan 103 min read
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Product Management is Dead. Long Live Product Management.
The obituaries for product management are piling up. With the rapid ascent of artificial intelligence, automation, and leaner...

Paul Peterson
Jan 84 min read
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What is Ethical Innovation and How Can Catalytic Customers Help?
The pace of technological and societal change today demands more than just innovation for the sake of novelty. Businesses are no longer...

Paul Peterson
Jan 74 min read
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Innovating Experiences: The Future of Product Development
At CoinJar Insights, we promise to help our clients innovate experiences (in addition to product and services). But what does that really...

Paul Peterson
Jan 63 min read
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There’s More to Research in the Digital Age than UX Research
In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

Paul Peterson
Jan 64 min read
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Beyond the Buzzword: Storytelling in Product Planning
Storytelling in product planning and marketing has become one of the most overused concepts in recent years. Walk into any strategy...

Paul Peterson
Jan 44 min read
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The Echo Chamber Problem, or You are Not Your Target
As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...

Paul Peterson
Jan 34 min read
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Feature Bloat Is Not Innovation (and How to Avoid It)
Have you ever noticed how a product with too many features often feels less effective rather than more innovative? For many teams, the...

Paul Peterson
Jan 34 min read
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Empower Your Sales Team with Catalytic Customer Insights
Sales teams are always in the spotlight, tasked with not just hitting but exceeding ambitious targets. The pressure to convert prospects,...

Paul Peterson
Jan 24 min read
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