For years, the mantra of "customer-centricity" has dominated boardrooms, product meetings, and marketing strategies. The idea is simple:...

We cannot in good conscience stay on the sidelines as Diversity, Equity, and Inclusion (DEI) initiatives come under intense fire. Across...

We obviously believe that the Catalytic Customer framework is a powerful tool for driving innovation and improving products, enabling...

As most product managers know all too well, the pressure to "play it safe" is pervasive. After all, stakeholders demand measurable...

Innovation moves fast. Adoption is slower. This fundamental mismatch is why so many groundbreaking ideas, technologies, and products...

In times of political and economic uncertainty such as we are experiencing right now, businesses face an environment of heightened, even...

In a world of subscription fatigue, fierce competition, and evolving customer expectations, lapsing customers are the silent killers of...

In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

In earlier posts, we’ve defined the concept of Catalytic Customers – those highly involved, experienced customers in a category who are...

The ability to identify and engage Catalytic Customers can profoundly shape an organization’s approach to innovation and market...

Technical debt (or "tech debt") is regularly discussed in engineering circles, but product teams and business leaders are increasingly...

Imagine a world where every successful business (and the product management teams they employ) has fully embraced the power of Catalytic...

We've been doing this for a long time and, by this point, we've encountered every excuse in the book. If you’re a Product Manager, you’ve...

In our time working with innovation and product management teams, we have witnessed a common and frequent tug-of-war between leveraging...

The SaaS industry is at a pivotal inflection point. With artificial intelligence (AI) transforming every facet of software development,...

By now, I hope we’ve reached a shared appreciation of the potential for engaging Catalytic Customers to drive meaningful innovation and...

In the chaotic and unforgiving landscape of startups, founders face a relentless balancing act. The urgency to deliver on ambitious...

We’ve been helping clients embrace and learn from Catalytic Customers for some time now and, in recent months, have embarked on a mission...

Without question, we operate in a data-driven world, where brands have access to unprecedented amounts of information about their...

Deciding whether to keep, kill, or pivot a product feature or idea is one of the most complex and vexing challenges for product teams....