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The Build or Partner Dilemma. How Catalytic Customers Can Help
The question of whether to build internally or partner externally is one of the most pivotal decisions a product team will make. It’s...

Paul Peterson
Jan 12, 20254 min read


Approaching Co-Creation with Purpose
Co-creation. It’s a concept that’s been hyped to death before most companies have even figured out how to do it properly. It gets talked...

Paul Peterson
Jan 11, 20254 min read


How Catalytic Customers Propel Innovation
Businesses face an unprecedented challenge: staying ahead of customer rapidly-evolving consumer expectations while navigating complex and...

Paul Peterson
Jan 10, 20253 min read


Product Management is Dead. Long Live Product Management.
The obituaries for product management are piling up. With the rapid ascent of artificial intelligence, automation, and leaner...

Paul Peterson
Jan 8, 20254 min read


What is Ethical Innovation and How Can Catalytic Customers Help?
The pace of technological and societal change today demands more than just innovation for the sake of novelty. Businesses are no longer...

Paul Peterson
Jan 7, 20254 min read


There’s More to Research in the Digital Age than UX Research
In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

Paul Peterson
Jan 6, 20254 min read


Engage. Listen. Innovate. Building High-Impact Customer Advisory Boards
At CoinJar Insights & Strategy, we’ve seen firsthand how meaningful it can be to engage your most invested customers. One of the best...

Paul Peterson
Jan 5, 20253 min read


Beyond the Buzzword: Storytelling in Product Planning
Storytelling in product planning and marketing has become one of the most overused concepts in recent years. Walk into any strategy...

Paul Peterson
Jan 4, 20254 min read


The Echo Chamber Problem, or You are Not Your Target
As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...

Paul Peterson
Jan 3, 20254 min read


Feature Bloat Is Not Innovation (and How to Avoid It)
Have you ever noticed how a product with too many features often feels less effective rather than more innovative? For many teams, the...

Paul Peterson
Jan 3, 20254 min read


Empower Your Sales Team with Catalytic Customer Insights
Sales teams are always in the spotlight, tasked with not just hitting but exceeding ambitious targets. The pressure to convert prospects,...

Paul Peterson
Jan 2, 20254 min read


Your MVP Is Killing Innovation: Why Starting with Minimum Value is Maximum Risk
When was the last time your Minimum Viable Product (MVP) truly delivered groundbreaking insights or propelled your team toward meaningful...

Paul Peterson
Jan 2, 20253 min read


The Truth About De-Risking Innovation: What No One Tells You
Let’s be real: innovation is risky. It’s messy, uncertain, and more often than not, it’s expensive. For every celebrated success story,...

Paul Peterson
Jan 2, 20253 min read


Beyond the Basics of Product-Market Fit
Achieving product-market fit is often hailed as the Holy Grail of innovation. It’s the moment where your product’s value proposition...

Paul Peterson
Dec 31, 20243 min read


Lock In Strategic Advantage (Before Budgets Are Set)
The start of the planning season is a pivotal moment for businesses. As teams align around goals and strategies for the upcoming year,...

Paul Peterson
Dec 30, 20243 min read


Do Less, Get More
The Catalytic Customer Paradox As the founder of CoinJar Insights & Strategy, I’ve spent my career championing the power of research. The...

Paul Peterson
Dec 29, 20243 min read


Shortening the Time Between Hypothesis and Insight
Against an increasingly competitive landscape and amidst rapidly accelerating technological change, product managers are under more...

Paul Peterson
Dec 28, 20243 min read


Get Everyone Singing from the Same Hymnbook
Leveraging Catalytic Customer Insights Across the Enterprise The most profitable businesses we've worked with over the years recognize...

Paul Peterson
Dec 26, 20244 min read


Famous Flops (AKA, What Were They Thinking?)
In the high-stakes world of innovation, not every idea is destined for greatness. Some products fall flat for reasons so obvious in...

Paul Peterson
Dec 26, 20245 min read


Activating the Advocacy Power of Catalytic Customers
In today’s interconnected world, advocacy has become a holy grail for brands looking to expand their reach and deepen their resonance....

Paul Peterson
Dec 19, 20243 min read
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