In our time working with innovation and product management teams, we have witnessed a common and frequent tug-of-war between leveraging...

The SaaS industry is at a pivotal inflection point. With artificial intelligence (AI) transforming every facet of software development,...

By now, I hope we’ve reached a shared appreciation of the potential for engaging Catalytic Customers to drive meaningful innovation and...

In the chaotic and unforgiving landscape of startups, founders face a relentless balancing act. The urgency to deliver on ambitious...

We’ve been helping clients embrace and learn from Catalytic Customers for some time now and, in recent months, have embarked on a mission...

Without question, we operate in a data-driven world, where brands have access to unprecedented amounts of information about their...

Deciding whether to keep, kill, or pivot a product feature or idea is one of the most complex and vexing challenges for product teams....

For product managers driving innovation, staying ahead of the curve means (at least in part) embracing cutting-edge tools and the latest...

The wine industry is at a critical crossroads. For decades, it has relied on traditional marketing approaches, conventional distribution...

In the dynamic world of product management, where speed and innovation often take precedence, it’s all too easy to fall prey to blind...

Why You Need to Start Paying Attention to Catalytic Customers If you’re a product manager, you’re probably used to living in the...

The question of whether to build internally or partner externally is one of the most pivotal decisions a product team will make. It’s...

Co-creation. It’s a concept that’s been hyped to death before most companies have even figured out how to do it properly. It gets talked...

Businesses face an unprecedented challenge: staying ahead of customer rapidly-evolving consumer expectations while navigating complex and...

The obituaries for product management are piling up. With the rapid ascent of artificial intelligence, automation, and leaner...

The pace of technological and societal change today demands more than just innovation for the sake of novelty. Businesses are no longer...

In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

At CoinJar Insights & Strategy, we’ve seen firsthand how meaningful it can be to engage your most invested customers. One of the best...

Storytelling in product planning and marketing has become one of the most overused concepts in recent years. Walk into any strategy...

As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...