At its core, a business has one job: to generate profit. That profit can come from growing revenue, lowering costs, or—ideally—both....

By now, I hope we’ve reached a shared appreciation of the potential for engaging Catalytic Customers to drive meaningful innovation and...

As product leaders, your role is filled with complexity and opportunity. Every day, you face the pressure of making the right...

The Top 10 Ways Learning from Catalytic Customers Boosts Your Bottom Line   In today’s hyper-competitive market, innovation isn’t...

We’ve long championed the power of Catalytic Customers—highly engaged, knowledgeable, and influential individuals within a category....