top of page


Your Smartest Critics Might Just Be Your Strongest Allies
In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

Paul Peterson
Jan 203 min read
20 views
0 comments


Telling It Like It Is
Why You Need to Start Paying Attention to Catalytic Customers If you’re a product manager, you’re probably used to living in the...

Paul Peterson
Jan 133 min read
13 views
0 comments


Keep Your Product Roadmap on Track Using Catalytic Customers
In product management, few things are as frustrating—or damaging—as being blindsided. Whether it's a sudden competitive move, an...

Paul Peterson
Dec 2, 20243 min read
18 views
0 comments


What Catalytic Customers Know About Your Competition (That You Might Not)
In the race to stay ahead in today’s hyper-competitive markets, businesses are constantly looking for ways to uncover new opportunities,...

Paul Peterson
Nov 30, 20243 min read
14 views
0 comments
bottom of page