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Your Smartest Critics Might Just Be Your Strongest Allies
In the the disciplines of product innovation and marketing, feedback can feel like a double-edged sword. On one side, there’s praise and...

Paul Peterson
Jan 20, 20253 min read


Telling It Like It Is
Why You Need to Start Paying Attention to Catalytic Customers If you’re a product manager, you’re probably used to living in the...

Paul Peterson
Jan 13, 20253 min read


Keep Your Product Roadmap on Track Using Catalytic Customers
In product management, few things are as frustrating—or damaging—as being blindsided. Whether it's a sudden competitive move, an...

Paul Peterson
Dec 2, 20243 min read


What Catalytic Customers Know About Your Competition (That You Might Not)
In the race to stay ahead in today’s hyper-competitive markets, businesses are constantly looking for ways to uncover new opportunities,...

Paul Peterson
Nov 30, 20243 min read
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