In the race to stay ahead in today’s hyper-competitive markets, businesses are constantly looking for ways to uncover new opportunities,...

In product development, it’s a familiar scenario: a critical decision looms about the product roadmap, and in the absence of clear...

In the fast-paced world of product-led growth (PLG), where the product is the primary driver of acquisition, retention, and expansion,...

We’ve long championed the power of Catalytic Customers—highly engaged, knowledgeable, and influential individuals within a category....

Harnessing Digital Ethnography to Capture Catalytic Customer Insights   We've written a lot about the importance of understanding the...

Customer feedback is the lifeblood of meaningful innovation. It guides effective product planning, informs resonant marketing strategies,...

The practice of customer insights is overdue for a seismic shift. Traditional methods of understanding customers are no longer sufficient...

Relying on internal data and artificial intelligence to understand customer behavior is great for creating a picture of what’s already...