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Empathy: The Thing AI Can’t Fake
AI is changing how product teams work, no question. It listens, summarizes, predicts, and drafts. It’s efficient and, at times, eerily competent. But it also creates a kind of distance. The more time we spend reading summaries, the less time we spend listening. That’s how empathy gets dulled. And once it dulls, everything else does too: judgment, curiosity, imagination. Empathy isn’t about being nice. It’s about paying attention. About catching what people mean when they don’

Paul Peterson
Nov 12, 20252 min read


Innovation Is Easy. It's Relevance That's Hard.
Why Catalytic Customers Are Crucial in an AI-Fueled Innovation Era Let’s start with the obvious: AI can generate more ideas, faster, and...

Paul Peterson
Jun 13, 20252 min read


Designing for Real People in a Synthetic Age
As artificial intelligence becomes increasingly embedded in product development—powering everything from personalization engines to...

Paul Peterson
Mar 23, 20253 min read


How Catalytic Customers Can Help SaaS Companies Thrive in the Age of AI
The SaaS industry is at a pivotal inflection point. With artificial intelligence (AI) transforming every facet of software development,...

Paul Peterson
Jan 16, 20253 min read


Will Catalytic Customers Continue to Matter in an AI-Dominant World?
We’ve been helping clients embrace and learn from Catalytic Customers for some time now and, in recent months, have embarked on a mission...

Paul Peterson
Jan 15, 20254 min read


The Future of Insights Is (Probably) Hybrid—Are You Ready?
In a world where AI-enabled insights tools are emerging at lightning speed and rapidly moving into the mainstream, the opportunities for...

Paul Peterson
Dec 18, 20243 min read


Why Catalytic Customers are Irreplaceable in the Age of AI
As artificial intelligence continues to revolutionize how businesses glean insights, it’s tempting to rely on algorithms to tell us...

Paul Peterson
Dec 5, 20243 min read
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