“Get out of the building” remains one of the better pieces of advice to come out of the Lean Startup movement. It pushed founders, product teams and engineers to stop building from internal conviction alone, and to spend more time with the people they hoped to serve. That was useful advice then. It is still useful now. But it was never entirely sufficient. Customer contact is not the same thing as customer understanding. More conversations do not automatically produce better

In Agile product development, User Stories are a cornerstone for delivering features that delight users and drive business growth. But...