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The High Price of Getting It Almost Right
When we talk about product failure in tech, we tend to picture the big blowups. The high-profile launches that crater on impact. The...

Paul Peterson
May 18, 20253 min read


The Innovation-Adoption Gap: Why Great Ideas Struggle to Take Hold
Innovation moves fast. Adoption is slower. This fundamental mismatch is why so many groundbreaking ideas, technologies, and products...

Paul Peterson
Jan 29, 20252 min read


Why Startups Need Catalytic Customers
In the chaotic and unforgiving landscape of startups, founders face a relentless balancing act. The urgency to deliver on ambitious...

Paul Peterson
Jan 15, 20254 min read


There’s More to Research in the Digital Age than UX Research
In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

Paul Peterson
Jan 6, 20254 min read


Beyond the Basics of Product-Market Fit
Achieving product-market fit is often hailed as the Holy Grail of innovation. It’s the moment where your product’s value proposition...

Paul Peterson
Dec 31, 20243 min read
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